Varanasi’s Maldahiya Flower Market Sees Estimated ₹30 Crore Business During Diwali

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Varanasi, November 9, 2026: The festival of Diwali brought a major business boost to Varanasi’s local markets, with the famous Maldahiya Flower Market witnessing an extraordinary rise in demand for marigold garlands and decorative flowers.

According to a local market report published on November 8, more than three lakh bundles of marigold garlands were sold at the market over four days. The estimated business generated from marigold garlands alone was around ₹30 crore.

The strong festive demand brought together farmers, wholesale traders, retailers and buyers from Varanasi and neighbouring districts of Purvanchal.

Maldahiya Market Witnesses Heavy Festive Rush

Maldahiya Flower Market remained one of the busiest trading locations in Varanasi during the Diwali shopping period.

Farmers and traders reportedly began arriving early in the morning, with flowers being brought from rural areas of Varanasi and neighbouring districts.

The market area around Maldahiya Crossing and Englishia Line witnessed heavy crowds as buyers arrived to purchase garlands for homes, shops, temples and festive decorations.

More Than Three Lakh Bundles of Marigold Garlands Sold

According to market estimates, over three lakh bundles of marigold garlands were sold in four days.

Each bundle, locally referred to as a ‘lachhi’, contained approximately five to ten garlands, depending on its size.

The wholesale price of a bundle ranged from approximately ₹300 to ₹700, while individual garlands were reportedly sold at retail prices ranging from ₹40 to ₹150.

The strong demand contributed to an estimated turnover of around ₹30 crore from marigold garlands during the four days.

Demand for Other Flowers Also Remains Strong

Apart from marigold garlands, other decorative flowers and leaves also attracted buyers.

Rose and Gulmehendi petals were reportedly priced between ₹350 and ₹400 per kilogram.

Ashoka leaves were also in demand for traditional festive decorations, with bundles of four to five branches selling for approximately ₹20 to ₹25.

How Festivals Support Varanasi’s Local Economy

The strong business activity at Maldahiya highlights festivals’ economic importance in Varanasi.

Religious celebrations generate demand for flowers, sweets, decorative items, traditional clothing and other products.

The festive season creates business opportunities for farmers, transporters, wholesalers, small retailers and street vendors.

The Diwali business at Maldahiya Flower Market once again highlights the connection between Varanasi’s cultural traditions and its local economy.